Today, the rumors about the launch of a Danish version of Vh1 with Dan Rachlin as host have finally been confirmed. VH1 starts on March 15 – and until the fall, the station will have only one TV host. Vh1 is certainly not going to run ‘predatory operations’ on Rachlin, who will only broadcast a modest two hours a week.
The content of the Danish version of Vh1 will be international and Danish hits for the parents of the MTV generation. The music will be from the 70s until today. While MTV’s target group is the 15-24-year-olds, Vh1’s target group is 25-50+.
Berlingske Tidende writes that Dan Rachlin will host a weekly two-hour programme. As a result, there will only be a Danish host for two weekly broadcast hours.
The rest of the time will be filled with shows and programs from the other channels from MTV Networks – when non-stop music is not being broadcast.
The British version of Vh1 can today be seen by both cable and satellite customers, but must share airtime with the erotic channel Blue Hustler in YouSee’s cable network. In Denmark, Vh1 will share broadcast time with sister channel Nickelodeon, but only in the time slot between 6-12 on YouSee’s cable network.
In addition, a distribution agreement has so far also been concluded with Stofa. The channel will thus be available to around 700 – 800,000 households from the start. Vh1 will be included in YouSee’s Full Package.
In a press release, Jesper Bay from the record industry’s industry association, IFPI, states: “In recent years, the coverage of the established music scene has been significantly decreasing. Therefore, we are very much looking forward to working with a channel that is not afraid to give attention to the great, broadly appealing artists.”